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Curly girls like us were never taught how to truly love and care for our curls...

Instead we got tons of products, confusing advice, and people telling us to spend more money—only to end up with messy, frizzy curls.

Sound familiar?

You try a new product. Your curls look great for a few days, then they go back to being flat or frizzy. So, you buy the next product… and the cycle keeps going.

This is the curly hair hamster wheel—and it can keep going forever.